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DOOH Expected Growth
Expected 12.8% growth rate for DOH in 2018
--Jack Myers, Media Vilage
DOOH Expected Growth
Digital Out-Of-Home media revenues worldwide are up 13% this year, with the U.S. estimated to expand more than 10%.
Consumer exposure to Digital-Out-Of-Home screens grew 9% thisyear
--PQ Media's 2017 Global OOH Forecast
Time Spent Out Of The Home
People spend on average 70% of their time OUT of the home.
Mobile & Urban Societies
85% of the U.S. population will be living in urban areas by the year 2020
--Unicef
OOH Revenue
By 2018, 53 percent of OOH revenue will be digital.
--DPAA Media Planners Study
Programmatic Ad Spending
81.5% of Digital display Advertising will be spent programmatic in 2018.
84% of Digital display Advertising well be spent programmatic in 2019.
--eMarketer
Smart Cities
"75% of the urban infrastructure that will exist in 2050 has yet to be built"
--Steven Freitas, CMO, OAAA
